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Why Does This Website Feel Off?
Launch offer. First 3 reviews at $99.

A second set of eyes before you approve that website.

A written review of your website that explains what’s getting in the way, what matters most, and how to turn your concerns into clear, useful change requests.

Request your review — $99

Payment is collected now. I’ll email you within 1 business day to confirm your review details and start date.

Good fit

This is for you if…

  • A designer or agency has sent your website for review, and you’re not sure which issues still need fixing before approval.
  • You’ve already requested changes, but something still feels off, or you’re not sure the proposed fix solves the real problem.
  • You’re nearing final approval or payment and want an independent second opinion before signing off.

Your website review package

Four parts, organized in the order you’ll use them.

What’s included

Coverage

  • One website reviewed on desktop and one mobile screen size
  • Your homepage plus two more pages of your choice

The review

  • A written PDF review using Organization, Focus, and Finish, plus the Access and Handoff checks
  • Annotated screenshots of every page reviewed

Action plan

  • Your top 3–5 review notes, each labeled Must revise, Useful improvement, or Personal preference Must revise Useful improvement Personal preference
  • Change requests you can copy straight to your designer

Decision + support

  • A final recommendation: Approve, Request Changes, or Pause Approval
  • One round of written follow-up questions within fourteen days of delivery

Sample review

See exactly what your review includes.

Fictional demonstration, not a client project, case study, or claim of past paid work.

Demonstration website
Annotated screenshot of a purpose-built demonstration homepage focused on the vague opening review note.
1 Organization Must revise
Vague opening

The headline and description don’t say what the business does or who it’s for.

Action: Replace the generic opening with a headline and description that clearly identify the service, audience, and location.

View the full sample review →

How it works

From booking to a confident decision.

Three short steps, with no meeting required.

  1. Share your site After payment, I’ll email you within 1 business day to ask for your website address, the pages you’d like reviewed, and any access details I need.
  2. I review it I’ll confirm your start date and deliver the written review.
  3. Ask what’s next Send your written follow-up questions after delivery.

Launch price

$99 $149 afterward

Available for the first three reviews. Your start date is confirmed based on availability.

Refunds

Full refund any time before your review start date is confirmed, no questions asked.
50% refund if you cancel after that but before delivery.
After delivery there’s no refund, but if anything on the “What’s included” list is missing from your review, I’ll finish it or refund you in full.

Why me

Francis Ong

I review websites for small-business owners who need a clearer second opinion while changes are underway, before approval, or after launch.

I have a degree in graphic design and hands-on experience building websites, so I look at the same things your visitors do. This isn’t a pitch for redesign work in disguise — the review notes are about the website, not the person who built it.

FAQ

Can you review a site that isn’t finished yet?

That’s usually the right time. If it’s too early to review usefully, I’ll tell you and refund you in full.

How long does the review take?

Five business days from your confirmed review start date, once payment, your website details (sent by email), and any required site access are all in.

Do you make the changes too?

No — making the changes isn’t part of this. The review looks at visual hierarchy, clarity, consistency, and usability using the Organization, Focus, and Finish framework, plus the Access and Handoff checks; it’s not an SEO audit, a redesign, or development work. Keeping the review and the fix separate keeps my notes honest rather than steering toward more work. If you want help with the fixes themselves, ask and I’ll tell you whether I can take it on and what it would cost.

Can you review a site that is already live?

Still works. The review is the same; you’ll just be prioritizing changes rather than deciding whether to approve.

Know what to change before you approve.

Get a clear, prioritized review of what matters, what can wait, and what to ask your designer to fix.

Request your review